Patricia Morales

Patricia is a strategic marketing thinker and influencer who is experienced in Digital Marketing. She has proven abilities to grow business and convert prospects into clients through a variety of marketing tactics and strategies. Patricia has worked in several companies as a Head of Marketing and Advertising and has held numerous managerial marketing roles across different industries, including travel and commercial water solutions. She is an entrepreneur at heart with international business experience. Patricia has applied her business consulting skills, and data-driven decision-making abilities and created many effective customer-centric strategies and tactics to support new business initiatives in both national and global organizations in the US and Latin America. Her specialties include driving customer acquisition and revenue optimization within digital channels for both B2C and B2B customers, developing and executing digital marketing campaigns, identifying new and emerging online advertising technologies, and managing media budgets for a maximum ROI.
 
Patricia holds a degree in Business Administration from Universidad Catolica in Venezuela, as well as degrees in Digital Marketing from SMU and Integrated Marketing and Communication from the Kellogg School of Management at Northwestern University. She is currently pursuing her Chief Marketing Officer certification from the Columbia University Business School.
 
Fun fact: she has lived in six different cities around the world, making her adaptable, resourceful, and curious about learning new things all the time!